How Website Marketing Depends on Choosing the Right Web Host

A website serves many purposes especially for businesses but one the major purposes a website serves is marketing. Websites help create brand awareness, let customers find your business, showcase the products and services offered and convince potential customers to choose your company. Often websites even help attract media attention and investments.

When a business is first setting up their new websites there are several decisions they need to make about the functionality, design, content and search engine optimization. However, marketing managers forget to concentrate on finding the right host for the site.

It is important to choose a web hosting plan that supports heavy traffic and results in a high conversion rate. The wrong web host can result in the site slowing down, freezing and not able to keep up with the increasing popularity.

There is no need to worry because it is a straightforward process and only requires some research on all web hosting options available. Asking the right questions upfront can prevent you from getting stuck with a higher fees or poor service. Before making a deal with the web host you should inquire about certain aspects and features of the service to ensure you are getting what you paid for.

What is the Uptime Guarantee?

The most important thing when it comes to selecting a website host is the uptime they are guaranteeing. The last thing you want is customers getting an error popup or staring at a blank screen when they visit your website. It is important to ensure the website host you select is offering at least a 99 percent uptime guarantee.

What is the Security Guarantee?

The host should also be reliable in terms of security. Cybercrime is a serious issue around the world especially for e-commerce. Your website should be secure from every angle and not only the company data but also your customer’s information such as email addresses, passwords, credit card and billing information must be protected from outside threats. Also the website should be secure from viruses and must not go offline.

Our Recommendation

We recommend finding a web host who offers services such as Sitelock which is a software that detects malware and other system threats and fixes them as well. Also domain privacy is one thing you should look for to prevent phishing attacks and cases of identity theft.

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