Every marketer finds effective ways and measures that can help their business website gain traffic and increases its ranking. Marketers nowadays are aware of every technique and tool that Search Engine Optimization (SEO) provides for better marketing and increasing the visibility of the website. The IP address that consists of domain names plays a significant role in increasing the rank of the website. There has been a wide use of top-level domains and the complications in order to choose the best domain for the website have always been faced by the marketers. The top three top-level domains include .net, .com, and .org because they are the most available. However, country code top-level domains are nowadays very effective because they help in ranking and useful for locating the origin of the website.
SEO Benefits and Local Targeting
The country code top-level domain extensions enjoy various SEO benefits such as when you use a country code domain, for country based search results, you can receive higher SEO value. Also, the IP address of a person searching something and depending on his location, the search engine shows different results, therefore, the country code domains can increase your ranking. In addition to the SEO benefits, the country code top-level domain extensions can help you target customers from your location. People residing in your location or near to you can easily find your website because your website would be showing up in the search results.
More Space on the Internet
Nowadays the top-level domains such as .com or .org are less available therefore, it is an effective idea to use a country code top-level domain in order to put yourself on the map. The country code domains help in creating an impactful online presence in comparison to your competitors. Therefore, using a country code domain extension is a great idea because it helps in increasing the traffic of your website and help you in reaching to your local customers more effectively.
Establish Customer Confidence
The country code top-level domain extensions help in building up the confidence of the customers visiting your website. After they find out that your website is local, it increases their confidence level and they feel it a lot easier and accessible to purchase any object from your website. Purchasing something from a foreign address rather than a local address requires courage and efforts, thus, your local website can get maximum customers. Therefore, using a country code domain is an effective idea.
— Single Grain (@singlegrain) 3 de junio de 2017